ARTernative was founded by Talia Lederman and Danielle Heiblum. 

ARTernative’s guides offer a unique perspective through a variety of art tours – from tours in the best and most famous museums through to charming little galleries with contemporary art, to street art and graffiti in the most trendy neighborhoods in Europe!

All tours are offered in Hebrew and English and are led by local art professionals.

You can join an existing group tour by contacting us or for a more personalized experience book a private tour. 






London's art scene is not confined to just one venue type, instead it flourishes in museums, galleries, and on the streets.

Visitors to London are well acquainted with Oxford street, Mayfair, and the buzzing Soho streets, yet few know that hiding inside these trendy areas are some of the most interesting and well regarded galleries the city has to offer.

The Shoreditch neighbourhood of London was considered a slum until less than a decade ago, however now it is a lively centre of art and culture. Our street art tours tune into the real heart beats of the city, in areas off the beaten tourist track. 

London is famous for its amazing museums! We showcase famous masterpieces and visit the hidden corners of the museum, where we’ll discover modern artists who are just as interesting. 





ARTernative’s tours give you the opportunity to get to know the city from an artistic point of view, exposing the tour participants to new and surprising aspects of the city. Our art tours create a unique experience and invite participants on a fascinating journey following the city’s artists! Throughout the tours you will enjoy the highest quality instructors in an intimate atmosphere and learn about the art and the area, reach beautiful and hidden locations, and get away from the beaten tourist track.

We offer street art tours, gallery tours, and museum tours.


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